case study:
Achieving Record-Breaking Revenue for a Fusion Sushi Restaurant
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The Challenge
A newly opened fusion sushi restaurant in Lisbon had all the right ingredients: a visionary team, a premium product, and exceptional service. But like many new hospitality businesses, they struggled to convert this into predictable revenue.
They faced key challenges:
- Low customer traffic during weekdays and lunchtime;
- Limited customer loyalty and repeat visits;
- No structured marketing funnel or strategy to maximize ROI;
- Seasonal dips in performance during winter.
The Solution
By partnering with the restaurant, we implemented a strategic marketing plan tailored to their unique challenges:
Campaign Structure:
- Top of Funnel (TOFU): Attracting new customers unfamiliar with the restaurant
- Middle of Funnel (MOFU): Engaging audiences who had shown interest
- Bottom of Funnel (BOFU) and Retargeting (RTG): Converting potential customers into paying diners and encouraging repeat visits
Promotional Offers:
Developed a Tuesday lunchtime takeaway promotion with a 100% ROI to combat low traffic periods.
For Valentine’s Day, we developed a high-ticket “Omakase Experience” with sommelier-selected wine pairings—significantly increasing AOV.
Content Strategy:
The Results
- 65% increase in revenue during the first month of ads, achieving a 15.7X ROAS
- 117% growth by the second month, reaching the restaurant’s highest revenue to date with a 34.2X ROAS
- 325% revenue growth by month four, even during a historically low-performing period
- 20% of February’s sales came from the Valentine’s Day campaign alone
- Notable increase in AOV driven by premium upsells like chef-curated tasting menus and wine pairings
- Consistent rise in weekday and lunchtime traffic through localized promotions and UGC video ads
Why It Worked
Tailored Marketing Funnels: Targeted campaigns effectively engaged audiences at every stage of the customer journey.
Strategic Promotions: Using business intelligence and customer insight, we crafted offers that drove urgency and maximized profitability, especially around slower periods.
Authentic Advertising: Relatable UGC video ads forged a personal connection with the audience, driving higher engagement.
Conclusion
This project is a textbook example of how combining strategic paid media, authentic content, and full-funnel thinking can completely transform a local business.
From low weekday traffic to fully booked dining experiences, Godhi Sushi didn’t just grow—they hit their dream revenue goals in just 4 months.
Other content
By partnering with the restaurant, we implemented a strategic marketing plan tailored to their unique challenges:
Campaign Structure
Promotional Offers
Content Strategy
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