case study:
From Plateau to Performance: Scaling a Babywear Brand in 45 Days
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The Challenge
Gigi Bambini had previously partnered with another agency for a full year. While the brand maintained a stable sales volume, paid traffic performance plateaued and began losing momentum:
•Audience Mismatch: Targeting lacked alignment with the brand’s high-end positioning.
•Underleveraged Creatives: Ads didn’t reflect the emotional and luxurious nature of the products.
•Wasted Opportunities: High-margin, high-AOV products were not being prioritized or bundled.
THE 90-DAY STRATEGIC PLAN
We designed and executed a step-by-step strategy built to restore performance, reduce CAC, and scale sales — all without increasing the budget.
PHASE 1 – BASELINE + VALIDATION (First 2 Weeks)
- Launched test campaigns to understand intent, product performance, and audience behavior.
- Identified opportunity for stronger emotional storytelling and bundling.
- Collected early signals that confirmed scalability potential, despite a temporarily higher CAC.
PHASE 2 – OPTIMIZATION & REPOSITIONING (Month 1)
- Created segmented campaigns targeting high-LTV personas.
- Refined messaging to align with the emotional value of “bringing baby home.”
- Aligned ad creatives with high-performing organic content from Instagram.
PHASE 3 – SMART SCALING (Month 2–3)
- Created a promotional calendar featuring special offers for key dates such as Women’s Day and Consumer Day.
- Implemented a 70/30 Prospecting vs Remarketing budget split.
- Used geo-targeting to prioritize regions with faster shipping and better conversion rates.
Performance Metrics
After just 45 days, we saw immediate impact — with continued improvements into the 90-day mark.
REVENUE GROWTH
Revenue from ads increased by +42% compared to the previous agency
Performance gains sustained consistently across the 90-day strategy cycle
Cost Efficiency Improvements
- Cost per acquisition (CAC) decreased by −29%
- Improved campaign segmentation and ad relevance contributed to leaner acquisition
CUSTOMER AOV VALUE
- Average order value (AOV) increased by +22%
Bundled products and messaging strategies successfully elevated perceived value
RETURN ON INVESTMENT
- Return on ad spend (ROAS) grew by +71%.
All results achieved with the exact same ad budget used over the previous 12 months.
Conclusion
This case is proof that you don’t need more ad spend — you need more strategy.
By executing a 90-day plan focused on performance, storytelling, and targeting, we unlocked sustainable, scalable growth for a brand that was previously stuck.
- Lower CAC — reduced by 29%
- Higher ROAS — increased by 71%
- Premium positioning restored — with an AOV uplift of 22%, reflecting the brand’s true value
- Profitable scaling — ad revenue grew 42% with no increase in budget
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